This brand comes from the Maori language of New Zealand, where HOKA means earth and ONE ONE means to fly over. Together, it means to fly over the horizon. The correct pronunciation of ONE ONE is not ten thousand but one one, which sounds like O-ni-o-ni.
HOKA has accumulated expertise in super thick midsole technology, positioning itself ahead of other manufacturers. Its running shoes are favored by many runners due to their cushioning and lightweight properties.
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