This brand comes from the Maori language of New Zealand, where HOKA means earth and ONE ONE means to fly. Together, it means to fly over the horizon. The correct pronunciation of ONE ONE is not ten thousand but one one, which is pronounced as ōu nī ān.
HOKA's accumulation in super-thick midsole technology has positioned it ahead of other manufacturers. Its running shoes, known for their cushioning and lightweight properties, have gained favor with many runners.
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